2. Create your group's identity
- Use pictures: Pictures help you tell the story of your group. The more you add, the better your story will be
- Add links to related websites: Make these links specific to your group. For example, if you are on a softball team, put links to the pizza parlor where the team goes after the game
- Use categories: Prosper lets you put your group in up to five categories so both lenders and future members can find you when they browse groups (add link to Groups tab)
- Tell your group's story: Who are you and why are you starting this group? Both lenders and group members will want to know
- Membership criteria: Create a clear list of criteria for group membership and post them on your page
4. Connect with your group members
Communicate with your members regularly to ensure a strong bond and a good reputation.
5. Grow your group
Prosper provides resources to help your group grow:
- Invite new members by clicking the "Invite new members" link on your group management page. Go to "Your Account > Group > Invite new members". Just type in email addresses and hit "send".
- Download and customize your own Prosper business cards and flyers from the group resources page. Leave a stack of business cards at your dry cleaner, grocery store, gym, and everywhere you go.
- Put a link to your Prosper group in your email signature. To find a link to your Prosper group, open your group page and scroll down to the bottom of the page and click the "Promote this group" link.
- Visit Prosper's discussion forums to learn marketing tips from other group leaders.
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